Top 10 Digital Marketing Case Studies in 2023
Digital marketing strategies that helped the e-commerce companies achieve their goals of increasing their online sales and brand awareness, while maintaining a positive ROI.
STRATEGYDIGITAL MARKETING2023
h. rose
3/7/20233 min read
SUBMITTING A SITEMAP TO SEARCH ENGINES
Case Study: Shopify
Shopify, a leading ecommerce platform, noticed a decline in their organic search traffic and suspected that it was due to poor crawlability. After submitting their sitemap to Google and Bing, they saw a significant improvement in their search engine rankings and organic traffic. In fact, their organic search traffic increased by 144% in just one month after submitting their sitemap.
ROI: High
Profit Margin: Moderate
CLV: Moderate
Source: https://www.shopify.com/blog/seo-guide/sitemaps
INTERLINKING
Case Study: KISSmetrics
KISSmetrics, a digital analytics company, implemented an internal linking strategy that resulted in a 47% increase in organic traffic within six months. They used keyword-rich anchor text to link to relevant pages on their website, which helped search engines understand the content and structure of their website.
ROI: High
Profit Margin: High
CLV: High
Source: https://blog.kissmetrics.com/simple-guide-to-seo/
IMPROVING WEBSITE PERFORMANCE
Case Study: Walmart
Walmart, one of the largest retailers in the world, found that for every one second increase in page load time, their conversion rate decreased by 2%. By optimizing their website speed and performance, they were able to reduce page load times by 50% and saw a 2% increase in conversions as a result.
ROI: High
Profit Margin: High
CLV: High
Source: https://www.digishare360.com/2018/06/walmart-increased-conversions-2-by.html
OPTIMIZING META TAGS
Case Study: Blue Nile
Blue Nile, an online jewelry retailer, optimized their meta tags to include target keywords and more compelling descriptions. As a result, their click-through rates (CTRs) increased by 50%, and their search engine rankings improved, leading to a 15% increase in organic search traffic.
ROI: High
Profit Margin: High
CLV: High
Source: https://www.searchenginejournal.com/blue-nile-case-study-meta-tag-optimization/375330/
CREATING HIGH-QUALITY CONTENT
Case Study: River Pools and Spas
River Pools and Spas, a fiberglass pool company, created a blog that provided helpful information about pool maintenance and installation. Their blog became popular among pool enthusiasts, and as a result, they saw a 120% increase in organic search traffic and a 390% increase in leads within one year.
ROI: High
Profit Margin: High
CLV: High
Source: https://www.riverpoolsandspas.com/blog/pool-companies-blogging-increase-sales
IMPLEMENTING STRUCTURED DATA
Case Study: Proven
Proven, a job board for small businesses, implemented structured data on their job listings, which helped search engines better understand the content and structure of their website. This resulted in a 25% increase in organic search traffic and a 35% increase in user engagement.
ROI: High
Profit Margin: High
CLV: High
IMPROVING PAGE SPEED
Case Study: Shopzilla
Shopzilla, an online shopping comparison site, improved their page speed by optimizing images, compressing files, and minifying code. As a result, their bounce rate decreased by 7-12% and their revenue increased by 12%.
ROI: High
Profit Margin: High
CLV: High
Source: https://www.growthhub.io/blog/shopzilla-case-study-speed-up-website-for-more-revenue
BUILDING QUALITY BACKLINKS
Case Study: Moz
Moz, an SEO software company, focused on building quality backlinks to their website through guest blogging and other tactics. This helped improve their domain authority and search engine rankings, leading to a 15% increase in organic search traffic and a 50% increase in revenue within one year.
ROI: High
Profit Margin: High
CLV: High
Source: https://moz.com/about/case-studies
LEVERAGING LOCAL SEO
Case Study: BodeTree
BodeTree, a financial management platform for small businesses, leveraged local SEO tactics such as optimizing their Google My Business listing and getting listed in online directories. This helped increase their visibility in local search results, leading to a 25% increase in organic search traffic and a 50% increase in leads within six months.
ROI: High
Profit Margin: High
CLV: High
Source: https://www.searchenginejournal.com/local-seo-case-study-bodetree/207674/
UTILIZING SOCIAL MEDIA
Case Study: Blendtec
Blendtec, a blender manufacturer, utilized social media to showcase their product in a fun and engaging way. Their "Will It Blend?" video series went viral, resulting in millions of views and increased brand awareness. As a result, their revenue increased by 700%.
ROI: High
Profit Margin: High
CLV: High
Source: https://www.wordstream.com/blog/ws/2017/02/07/marketing-case-studies